Audience Development: Maximising Your Film’s Reach

You’ve made the film—now how do you ensure it finds its audience? This session delves into data-driven strategies, festival positioning, digital marketing, and audience trend analysis to help filmmakers build visibility and impact.

Special Guests

Cody Greenwood
Panelist

Cody Greenwood is the founder of Rush Films. Her most recent films include the Universal Pictures documentary Under the Volcano, and the observational documentary Girl Like You,. She recently completed two Stan Original documentaries, Otto by Otto and Renee Gracie-Fireproof. Greenwood began her career in London before moving to LA to join the late Heath Ledger's production company, The Masses.

Grainne Brunsdon
Panelist

Grainne Brunsdon is a strategic leader in the creative industries with more than 25 years experience in the not for profit arts sector. Brunsdon has occupied senior roles in the arts, government, education, and international cultural relations sectors. She is currently the Chief Operating Officer at Screen Australia and was previously the Head of Screen NSW.

Karina Libbey
Moderator

Karina Libbey is a Screen Culture Specialist with over 20 years of experience in the screen industry. Her expertise ranges from programming and event design to audience and industry development, and beyond. Libbey is currently the Programs and Events Manager at AFTRS, with previous roles at the Travelling Film Festival (TFF) and the National Film and Sound Archive of Australia (NFSA).

Nick Hayes
Panelist

Nick Hayes is an experienced Film Industry Executive with a 25+ year career spanning exhibition, acquisitions, distribution, and festivals. He is currently the Head of Sales & Acquisitions at Umbrella Entertainment. Hayes' other roles have included: Head of Sales & Acquisitions for Icon Film Distribution and Vice President & Treasurer of the Australian Independent Distributors Association (AIDA). He has also held leadership roles at Dendy Cinemas, Sydney Film Festival, and Hoyts.

    Aboriginal FlagTorres Strait Flag

    Sydney Film Festival acknowledges Australia’s First Nations People as the Traditional Owners and Custodians of the land, and pay respect to the Gadigal people of the Eora Nation, upon whose Country SFF is based.

    We honour the storytelling and culture of Aboriginal and Torres Strait Islander communities across Australia.

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