Maija and Reetta dream of changing the eating habits of Finns, perhaps even the Chinese, with their protein alternative. They have a shiny new laboratory and a hardworking team, but are they running before they can walk? Akseli has a different motive for starting a business: he lost his job. Despite his young family’s efforts, his travelling meat truck and amusement rides aren’t attracting customers. Award-winning director Virpi Suutari draws surprising parallels between these two contrasting entrepreneurships.
Festival guest: Virpi Suutari has been making films for over 20 years. She won the Finnish National Film Award, The Jussi, for best documentary with The Idle Ones in 2001 and Garden Lovers in 2014.