Nothing Lasts Forever

Diamonds are extremely rare and extremely valuable, right? A forged-by-nature symbol of fidelity and eternal love, yes? Think again. Kohn’s eye-opening film (10 years in the making) takes us inside a global business veering into turmoil, described by one commentator as “an illusion so spectacular it turned into the truth. ”The development of synthetic diamonds is rapidly making it impossible to distinguish from the real thing. With Kohn’s access to key players from the diamond trading establishment including the monolithic DeBeers company, and disrupters whose synthetic gems have shaken the market to its core, the film gets to the heart of the matter. How and why have diamonds come to represent romantic love, who said they’re forever and who gets to apply the price tag?